Web3 lets us own pieces of the internet.
This changes everything.
The blockchain enables entirely new ways for companies to attract, retain & reward customers through meaningful digital ownership.
This is rapidly changing how consumers decide what experiences—and brands—deserve their attention.
Who are we?
Filip Matous
Filip is a brand strategist & founder. He runs Matous, a boutique brand consultancy specializing in digital transformations for mid-size B2B firms.
Chris Rempel
Chris is a growth marketer & founder. He runs The Lazy Marketer - a market research service for internet entrepreneurs. He also blogs at ChrisRempel.com
Some of our ideas:
Paradigm shifts begin as fads. Downplaying them seems smart... at first.
Facebook was just a digital yearbook. The iPhone would never appeal to business users. The App Store was just for casual gamers. NFTs are just zany jpegs...
It’s easy to dismiss the primitive forms of innovation early on. But once the market discovers what’s truly possible - disruption becomes exponential.
Consider: Apps went from ‘Angry Birds’ (2009) to Airbnb in under 3 years.
Every product is now a membership; every customer now an investor.
In Web3, digital assets can have real value, true scarcity, and they can be interoperable with any on-chain experience (websites, apps, games, AR/VR, etc).
They can also be verifiably linked to physical items & experiences in the real world.
This creates a whole new world of possibilities for product marketing, retention, loyalty, & promotion. The opportunities are, frankly, mind-bending.